ny↗NIMA YASREBI
PRODUCT LEADER & FOUNDER · TORONTO, CANADA

From real problems
to products
that make a difference.

I’m Nima. I turn customer problems into products that ship, get used, and create measurable value.

Exploring product leadership opportunities

DISCOVERY → DELIVERY → ADOPTIONSCROLL TO EXPLORE ↓

ARnocular Product growth

20% → 75%Product adoptionBefore → After
25% → 70%ActivationBefore → After
3 → 20 minAverage engagementBefore → After

Capital One Workflow improvements

$2.5MAnnual savings
80% fewerFraud filing errors
30% shorterCustomer calls

Reported outcomes from separate projects. ARnocular figures are before/after measures, not one shared funnel; measurement windows and cohorts are not specified.

The work.
And the why.

Founder ownership. Enterprise complexity.
Technology in service of a real problem.

ARNOCULAR / THE PRODUCTA city of stories.
In your hands.
ARnocular native setup checklist with three unfinished requirementsFrankfurt Tour Highlight with story imagery, playback controls, and route context
FRANKFURT · ANDROID BUILD118 QA CAPTURES
01 · ARnocular / XR & GROWTH

From an early idea to
international commercialization.

I founded a patented XR tourism platform, connecting the guest experience with the practical needs of running a tour business. I owned discovery, MVP scope, pricing, roadmap, and commercialization.

SeattlePragueFrankfurtBerlin
Explore the case study ↗
TOURISM CONTENTA new story.New possibilities.APPLIED AI / REAL WORKFLOWSLLM + PYTHONFROM REPETITIVE WORK TO REUSABLE CAPABILITYCONCEPT ILLUSTRATION · NOT A SYSTEM ARCHITECTUREAI / AUTOMATION / DELIVERY ↗
02 · AI WORKFLOWS / SHIPPED

Putting AI to work
in tourism content.

I built and shipped LLM-powered content-generation automation, supported by Python workflows and AI coding tools. Alongside this, I designed AI-assisted software delivery with traceable artifacts and human-controlled release decisions.

Explore the case study ↗
COMPLEXITY → CLARITY
03 · CAPITAL ONE / ENTERPRISE PRODUCTS

Clarity when customers
need it most.

Fraud-affected cardholders needed a simpler experience. I owned fraud filing, case-management, and authentication roadmaps, aligning Engineering, Operations, Legal, and Compliance on delivery.

Inside the workflow improvements +

I helped replace a process involving multiple frontline agents and training-dependent steps with a single guided workflow automated through system APIs.

Prioritization balanced three process-owner groups, engineering capacity, risk controls, and quarterly OKRs. Real-time monitoring supported case-management visibility.

Multiple handoffs→Guided workflow→API automation

Illustrative reconstruction; not an internal Capital One artifact. “Agents” refers to people serving customers.

Across the work: fraud case write-offs fell 80%, a distinct measure from filing errors. The government-ID authentication rollout reduced compliance-related customer complaints by 40%.

9 SCENARIOS / CLEARER DECISIONS
04 · ENSCON / STRATEGY & OPERATIONS

Better choices.
Clearer business decisions.

I advise on growth strategy, project economics, and operating performance. Evaluating nine development scenarios connected costs, finishing levels, selling prices, and potential returns.

How I structured the decisions +

I linked three finishing packages to early buyer choices and construction budgets, introduced quarterly OKRs and cost/time tracking, and prepared stakeholder handoffs with roles, evidence, and next steps.

The work assessed potential returns and financing strategy; it is not a claim of realized investment returns or completed financing.

Close to the problem.
Accountable for the outcome.

01 / UNDERSTAND

Start with the people.

Operator and rider discovery at ARnocular. Conversations with fraud-affected cardholders at Capital One. The work starts with the people experiencing the problem.

02 / MAKE THE CALL

Make trade-offs explicit.

Connect user value, business goals, engineering capacity, risk, and sequencing. Turn competing needs into a roadmap teams can act on.

03 / FOLLOW THROUGH

Stay close to delivery.

Requirements, dependencies, QA, release, and operational readiness. Then measure adoption, experience, process quality, and business value.

Different environments.
The same ownership.

From zero-to-one to regulated delivery.
Current ARnocular and Enscon roles run concurrently.

ARnocular

Founder & Product Lead · Growth & Scale

Product growth, AI-assisted delivery, and launch operations for an XR tour platform.

Enscon Renovations

Management Consultant

Growth strategy, project economics, and operating performance. Concurrent with ARnocular.

Capital One

Principal Product Manager

Fraud filing, case management, and authentication products in a regulated environment.

ARnocular

Founder & Product Lead · Founding & Commercialization

Discovery, MVP, pricing, and international commercialization of a patented XR platform.

“translate complex business and process intents into actionable product goals”
Temitope AwoyemiFormer Capital One teammate · October 2024
“tackle any challenge with a first-principles mindset”
Sina ZargaranFormer ARnocular teammate · October 2024

Excerpts from LinkedIn recommendations supplied by Nima.

Product leader.
Founder.
Engineer by training.

Portrait of Nima Yasrebi
Nima Yasrebi · Toronto, Canada

I’m a Toronto-based product leader who likes connecting what’s technically possible with what people actually need.

Since 2015, my work has spanned product discovery, international commercialization, regulated enterprise delivery, and AI-assisted automation. I’ve led multidisciplinary teams and mentored product managers.

I founded ARnocular, commercialized a patented XR platform with tour operators internationally, and later led fraud and case-management products at Capital One. Today, I work on ARnocular’s growth and delivery systems while consulting with Enscon Renovations.

UNIVERSITY OF TORONTO

Electrical & Computer Engineering

Master of Applied Science
Bachelor of Applied Science (Honors)

Graduate research in AR, VR, and XR with Professor Steve Mann.

A good product starts
with a conversation.

Product leadership, AI workflows,
and ambitious startup opportunities.