DISCOVERY → DELIVERY → ADOPTIONSCROLL TO EXPLORE ↓
SELECTED OUTCOMES / TWO DIFFERENT CONTEXTS
ARnocular Product growth
20% → 75%Product adoption
Before → After
25% → 70%Activation
Before → After
3 → 20 minAverage engagement
Before → After
Capital One Workflow improvements
$2.5MAnnual savings
↗ANNUAL SAVINGS
80% fewerFraud filing errors
↓
30% shorterCustomer calls
↓
Reported outcomes from separate projects. ARnocular figures are before/after measures, not one shared funnel; measurement windows and cohorts are not specified.
01 / SELECTED WORK
The work. And the why.
Founder ownership. Enterprise complexity. Technology in service of a real problem.
ARNOCULAR / THE PRODUCTA city of stories. In your hands.
FRANKFURT · ANDROID BUILD118 QA CAPTURES
01 · ARnocular / XR & GROWTH
From an early idea to international commercialization.
I founded a patented XR tourism platform, connecting the guest experience with the practical needs of running a tour business. I owned discovery, MVP scope, pricing, roadmap, and commercialization.
CONCEPT ILLUSTRATION · NOT A SYSTEM ARCHITECTUREAI / AUTOMATION / DELIVERY ↗
02 · AI WORKFLOWS / SHIPPED
Putting AI to work in tourism content.
I built and shipped LLM-powered content-generation automation, supported by Python workflows and AI coding tools. Alongside this, I designed AI-assisted software delivery with traceable artifacts and human-controlled release decisions.
Fraud-affected cardholders needed a simpler experience. I owned fraud filing, case-management, and authentication roadmaps, aligning Engineering, Operations, Legal, and Compliance on delivery.
Inside the workflow improvements +
I helped replace a process involving multiple frontline agents and training-dependent steps with a single guided workflow automated through system APIs.
Prioritization balanced three process-owner groups, engineering capacity, risk controls, and quarterly OKRs. Real-time monitoring supported case-management visibility.
Multiple handoffs→Guided workflow→API automation
Illustrative reconstruction; not an internal Capital One artifact. “Agents” refers to people serving customers.
Across the work: fraud case write-offs fell 80%, a distinct measure from filing errors. The government-ID authentication rollout reduced compliance-related customer complaints by 40%.
9 SCENARIOS / CLEARER DECISIONS
04 · ENSCON / STRATEGY & OPERATIONS
Better choices. Clearer business decisions.
I advise on growth strategy, project economics, and operating performance. Evaluating nine development scenarios connected costs, finishing levels, selling prices, and potential returns.
How I structured the decisions +
I linked three finishing packages to early buyer choices and construction budgets, introduced quarterly OKRs and cost/time tracking, and prepared stakeholder handoffs with roles, evidence, and next steps.
The work assessed potential returns and financing strategy; it is not a claim of realized investment returns or completed financing.
02 / HOW I WORK
Close to the problem. Accountable for the outcome.
01 / UNDERSTAND
Start with the people.
Operator and rider discovery at ARnocular. Conversations with fraud-affected cardholders at Capital One. The work starts with the people experiencing the problem.
02 / MAKE THE CALL
Make trade-offs explicit.
Connect user value, business goals, engineering capacity, risk, and sequencing. Turn competing needs into a roadmap teams can act on.
03 / FOLLOW THROUGH
Stay close to delivery.
Requirements, dependencies, QA, release, and operational readiness. Then measure adoption, experience, process quality, and business value.
03 / THE PATH SO FAR
Different environments. The same ownership.
From zero-to-one to regulated delivery. Current ARnocular and Enscon roles run concurrently.
ARnocular
Founder & Product Lead · Growth & Scale
Product growth, AI-assisted delivery, and launch operations for an XR tour platform.
Enscon Renovations
Management Consultant
Growth strategy, project economics, and operating performance. Concurrent with ARnocular.
Capital One
Principal Product Manager
Fraud filing, case management, and authentication products in a regulated environment.
ARnocular
Founder & Product Lead · Founding & Commercialization
Discovery, MVP, pricing, and international commercialization of a patented XR platform.
04 / FROM PEOPLE I’VE WORKED WITH
“translate complex business and process intents into actionable product goals”
Temitope AwoyemiFormer Capital One teammate · October 2024
“tackle any challenge with a first-principles mindset”
Sina ZargaranFormer ARnocular teammate · October 2024
Excerpts from LinkedIn recommendations supplied by Nima.
05 / A LITTLE ABOUT ME
Product leader. Founder. Engineer by training.
Nima Yasrebi · Toronto, Canada
I’m a Toronto-based product leader who likes connecting what’s technically possible with what people actually need.
Since 2015, my work has spanned product discovery, international commercialization, regulated enterprise delivery, and AI-assisted automation. I’ve led multidisciplinary teams and mentored product managers.
I founded ARnocular, commercialized a patented XR platform with tour operators internationally, and later led fraud and case-management products at Capital One. Today, I work on ARnocular’s growth and delivery systems while consulting with Enscon Renovations.
UNIVERSITY OF TORONTO
Electrical & Computer Engineering
Master of Applied Science Bachelor of Applied Science (Honors)
Graduate research in AR, VR, and XR with Professor Steve Mann.
LET’S CONNECT
A good product starts with a conversation.
Product leadership, AI workflows, and ambitious startup opportunities.